The business
A family restaurant with 40 seats. Tuesdays between 2–5 PM average only 6 covers.
Illustrative merchant results
What filling slow hours could look like.
A hypothetical scenario for a single-location restaurant running one recurring deal — built to illustrate the mechanics, not to report a real business's numbers.
The scenario
Tuesday afternoon deal: $35 → $19
The offer
"Tuesday Afternoon Platter" — normally $35, offered at $19 for walk-ins who claimed a voucher. Limited to 10 vouchers per week.
Redemption rate
Of 10 vouchers claimed each week, 8 are redeemed on average — an 80% show-up rate driven by the commitment of claiming ahead of time.
Monthly metrics
One month of Tuesday deals.
Redemptions
Revenue driven to the business
New customers
Repeat visitors
Revenue calculation
4.7× gross revenue generated relative to the monthly plan fee.
This is a revenue multiple, not a profit multiple — the business still pays its normal food and labor costs out of that revenue. See the illustrative margin breakdown below for what might actually be left over.
Monthly plan fee
$129/month (Growth plan)
Gross revenue driven
$608/month (32 × $19)
Gross revenue multiple
4.7× the plan fee
And that's just one offer on one slow day. Add a second time slot and gross revenue scales with it.
Illustrative margin breakdown
What might actually reach the bottom line.
Every number below this line is a hypothetical assumption for illustration, not a measured result — actual food/variable cost ratios vary widely by cuisine, portion, and business type.
- Gross revenue (32 × $19)
- $608
- Variable costs (assumed 30% of revenue for food/COGS — illustrative only, not this business's actual cost structure)
- −$182
- Incremental profit
- $426
- Monthly plan fee
- −$129
- Net contribution
- $297
Net contribution assumes no other costs change (staff already scheduled, no added marketing spend) — it does not include fixed overhead like rent or salaried labor.
Before & after
From empty tables to filled seats.
Before YEX Deals
- 6 covers on Tuesday afternoons
- Staff idle, food prep underutilized
- No way to target slow hours specifically
- Public discounts train customers to wait
After YEX Deals
- 14 covers on Tuesday afternoons (+133%)
- Staff engaged, kitchen at healthy capacity
- Offers only run during chosen windows
- Customers discover you through intent, not habit
What a successful merchant experience could look like
An illustrative merchant voice.
"We used to dread Tuesday afternoons — now they're one of our most consistent days. The customers who come through YEX actually show up, and a good chunk come back at full price."
Ready to fill your slow hours?
Start with one offer and see what happens.
No long-term contract. Unpublish anytime. First month free.